Our team began by sketching concepts that reimagined Easter symbolism through a lens of minimalist luxury. Instead of literal interpretations, we explored abstract forms—geometric bunnies that resembled modern sculptures, eggs with architectural detail, lilies reduced to their essential lines.
“The challenge isn’t just aesthetic,” our lead designer pointed out. “It’s functional too. These pieces need to withstand scrutiny up close.”
We invited our now clients to our studio to experience our initial prototypes. I’ll never forget his face when he picked up one of our compartmentalised eggs—printed in a matte white stone-like finish—and discovered it could twist open to reveal a hidden compartment.
“This is brilliant,” he said. “Can we put personalised messages inside these for our guests?”
That question sparked what became the centrepiece of our entire collection.